The Tweeting Bra for Cancer...

likecool: OgilveyOne Athens has created a bra that will send a tweet each time it is unclasped. The Tweeting Bra is designed to encourage women to perform self-exams from breast cancer detection. Sponsored by Nestle Fitness, the Tweeting Bra uses a mechanism that is connected to a smartphone via bluetooth and automatically posts a tweet every time it is unhooked.

Great technology up to the point when a possessive boyfriend gives it to his cheating girlfriend and all hell breaks lose on twitter.
-He

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