Sequin Dress on New Years Eve is VERY Cliche...

Can you see the resemblance? Yes well everyone else can too..don't be the girl trying to match the disco ball NYE, every girl who has 0 style sense is going to wear sequin, don't get looped in with the losers of the group. The ArmHe is better than Sequins on New Years Eve.
-He

Its Too Cold Out To Take Pictures...Help He!

He doesn't care where in the world you are, there is bad fashion everywhere...send He your worst fashion pictures from the streets of the world. Twitter, instagram or email, send pics this way
-He

Choose to Believe or Not to Believe


Are Funky Cowboy Boots a New Thing? He Hopes Not


Unless of course its the same girl in the same shoes on two different days...hmmm
-He

Feeling Gray? Let the Sun Shine In...


Top Picks from ZooShoo

Second Row: Faye, Siri, Red Kiss
Third Row: Qupid, Splendor, Nelly

Tops picks in time for Christmas, all with a big heel, all enough to get some attention and turn some heads. Can't go wrong when you stick to the saying #thehighertheheelthehotterthegirl
-He

Merry Christmas!


He's gift to the ArmHe this year....more He!!!!!

Not Really a Fan of Smokers...

sorry ladies.
-He

Untitled & Co...Must Have Sweatshirts!

After checking out these Untitled & Co items how could any girl not want one. Pretty much every big saying of 2013 right there with a great picture to go with it. Available in sweatshirts, tshirts and tank tops there is one for everyone. Christmas might be over, but these are a must have!
-He

She's Got Diamonds on the Soles of Her Shoes...

Paul Simon said it best...PS would probably also tell his chick that this dude needs to go. Nice sweater but that sock sneaker capri pant game is probably the worst thing we have ever seen. This is definitely the morning after picture.
-He

New York Fucking City of Dreams Goals Drugs Love and HOES!

New York Fucking City of Dreams Goals Drugs Love and HOES!

Need this on a t-shirt yesterday
-Te

AU VYDA Buy for Now, Wear Forever...

A delicate butterfly embodies the spirit of life, freedom, and transcendent beauty. Inspired, AU VYDA aspires to combine the timeless aspects of nature with the transient touch of human modernity, creating a lifestyle that exemplifies the splendor of ease, elegance, and subtle confidence.

The AU VYDA woman has command over her presence with a taste for artisanal craftsmanship. Whether she is from the richly dynamic Tokyo, the quiet serenity of Alsace, or the casual comforts of Los Angeles, the AU VYDA woman is garbed in drapery that accents her aloof, artistic, and highly tasteful aesthetic.

 A simple collection, with timeless pieces that can fit a wide variety of looks. Whether its a pant or a shirt or a dress, these items can be paired and worn in so many different ways on so many different occasions. AU VYDA is a must have for 2014.
-He

Fashion by She Beauty: STARLOOKS, Mane ‘n Tail and The Mane Choice Review


There is not enough Prada in the world to make a girl look glam if she doesn’t put any effort into her hair and make up. She recently became familiar with some of the best beauty products out there and decided to let you in on this awesomeness.

STARLOOKS

Every woman can look like the ravishing star she was born to be.

Keeping close track of make up trends can get pretty tricky and that’s exactly why she loves STARLOOKS so much… They do it for you.
How it works: All you do is subscribe to their services, and they send you products that are currently in style on a monthly basis. The days of asking the sales associates at Sephora for help are over :)
She personally liked their eye shadow palette the most. Super easy to apply and since the palette is really varied, you can go from day to night make up in a matter of minutes. She approved.

The Mane Choice

The Mane Choice™ is a company that was developed through a passionate love for healthy hair.

She’s usually very skeptical when it comes to hair products, She’s luscious locks must receive royal treatment. That’s why it’s really exciting to finally find a brand that achieves results… The idea behind The Mane Choice is the importance of using all natural and organic ingredients. No more of that chemical bs you get everywhere. They focus on enriching hair with vitamins to maintain health and shine, and it actually works.
As a huge fan of hair masks, She LOVED the Green Tea and Carrot Deep Conditioning Mask. It’s really important to use hair masks once a week to keep your hair well- nourished, and choosing an organic one is a great decision. You know you did something right when even your man comments on how soft your hair is.

Mane ‘n Tail

Hair care solutions for longer, stronger, fuller, thicker hair.

Mane ‘n Tail is a solid proof color protection can be achieved when you apply the right products. She refuses to use any other shampoo and conditioner now that She’s experienced theirs.
Their Hoofmaker is She’s fav. Originally meant to be applied on horses’ cracked hooves, this hand and nail therapy product is SUCH a great moisturizer. Dry skin is gross, you have no excuses now.



- She

Fashion by She: 2 Minute Smokey Eye

The fashion world seems to have an unspoken rule about looking bad on a lazy day- it's simply prohibited. Whether you partied a little too hard, stayed up late watching Netflix, or spent too much time on fashiobyhe.com last night... There's a way to cheat your way around looking good with little effort- The 2 Minute Smokey Eye:

What you need: eye shadow brush, mascara, eyelash curler (optional), top and bottom eye- liner, Naked Basics palette by Urban Decay.

Step 1: Using your eye shadow brush apply Venus (lightest shade on the palette) on your entire lid. Don't forget to apply it directly under your eyebrows as well- highlighting is key!
Step 2: Using your index finger apply Crave (darkest shade on the palette) on your outer lid, slowly working your way in towards the inner lid. Make sure to get your creases. Venus and Crave will blend mid- lid and creating a grey shade, preventing from the black on the outer lid from looking too harsh.
Step 3: Apply top and bottom liner.
Step 4: Curl lashes (optional) and apply mascara.

You're welcome.

- She

Who Wore it Better? Lace Side Boob Bra Edition...


Girl 1: Tank top American Apparel Lace Bra, and some ankle cleavage. Getting a butchy vibe here, but He is sure the haters will correct He for that statement. Someone needs some hair help.
Girl 2: Honestly looks like more of an LA girl than a NYC girl. Fake boobs spilling out all over the place, good style though, much better hair. Gonna give He's vote to Girl 2.

Which style did you like more?
-He


HE'S EDITORS NOTE - UPDATE: Pretty sure we need to add Miranda Kerr to the competition too right?


Whoa Baby...Who Gave You the Approval for this Outfit???


SANTA CLAUS IS REAL!!!

He is just being hipster hanging out by the Bowery Hotel...no big deal
-He

It's Hard to Get Portraits When You Don't Ask to Take the Picture...

Bye now we know that He isn't like most other street style photographers. He isn't stopping and asking people if He can take a girls picture, if they can pose for He, etc. He just looks, points and shoots. Sometimes people see, rarely if ever do they say anything. But it does make it very difficult to get a shot straight on of someone. Luckily this angry chick didn't mind He snapping a few pictures before she went back to her text messages.
-He

This Chick has Style and Some Great Legs...

Shorts that show off the great legs, cool ankle strap heels, sunglasses, chains, HottHe on the street.
-He

HottHe of the Week...Sabrina

Meet the beautiful, Sabrina, from Italy. Colors, legs, great heel, mix and match of styles, love when a girl can go from casual to classy and everything between but still look incredible. She also has a crazHe passion for NYC, well next time you are here Sabrina, its photo shoot time, until then Sabrina you are the HottHe of the Week.


How would you describe your style? My style is versatile and eclectic, I love to mix vintage chic items with sporty and more contemporaneous ones, trying to include season trends and novelties in each look I create. I definitely follow my instinct every day to dress up and be ready to face different occasions.


Who is your Style Icon? I don't have a specific fashion icon, simply I get inspiration from fashionable people all over the places I visit. Everyone can become my fashion muse if wearing interesting clothes mixed with interesting style: I remember a lot of charming people walking around Manhattan and Brooklin streets.

Favorite item you own?  I can't get enough of baggy printed pants, they are for sure the real key items in my wardrobe, by the way, funny and colorated fancies cannot miss in my outfits, for this reason I love to travel around the world and search typical and unusual patterns to wear. I'm also very keen on shabby chic maxi pull and killer heels I usually combine together.


Who are your Favorite Designers?  There are several fashion designers I love and appreciate most starting from the italian elegant and sophisticated Ermanno Scervino style for coutures and dresses, followed by Balmain and BCBG Max Azria for shapes, Fausto Puglisi and A-Lab for extravagance and colors.

HE Needs More HottHes? Non-Bloggers and Bloggers wanted, please be Hot and Stylish and most importantly He Approved. Send your name, facebook link, and where you are from to fashionbyhe@gmail.com or Add He as a Facebook Friend.

Lace Bra Side Boob is Still a He Favorite Look...

Vanessa Jackman,  Aaliyah, Liz,

Open sided t-shirt, tank top, lace bra, and boom, He is a very happy man. Such an easy look to put together, which is great for you and an easy way to impress He. Nope it doesn't matter that it's winter this is still a look that can last year round. Are you a fan?
-He

Selfmade Threads for the Selfmade Hero

Are you a Selfmade chick? Well He knows many in the ArmHe are, and there is no better shirt to show off your success than in a Selfmade Threads off the shoulder sweatshirt. Shoulders and collarbones are sexy,  so here is a great way to let He see them.
-He

Thank God Neon is Finally Dead...Again

She stands out like a sore thumb, there's a point when an outfit just has neon overload...this would be a great example
-He

Mandalynn Swim 2014 Is Small and Sexy!


Mandalynn back with 2014 collection and wow is He in love. Lots of suits with their calling card three strap sides, but Mandalynn also totally changed things up and went with some really small cuts that are some of He's favorites for 2014. No doubt the sunflower design is going to be a huge hit. also kinda really digging the bottom two on the right, feel like the lingerie-esk look is also really popular. All we need now is to book a vacation, He has your suit picked out.
-He

A Great Way To Look Short and Dumpy...

Not exactly trying to make those legs look any longer than they are...Not a Good look at all. He actually hates this look. Hates!
-He

Perel Clothing...Clothing with a Cause


If anyone knows the obstacles that come with Autism, it is Founder and Lead Designer of Perel Clothing, Chase Kelly. Having worked extensively as a Surf & Swim Instructor with Autistic and Learning Disabled Children, and also having an Autistic brother, aunt and cousin, Chase is intrinsically aware of an unfulfilled need for dignity and recognition for individuals on the Autism and Asperger’s Spectrum. This, along with pure instinct, is what drove him to create Perel Clothing; fashion tees with unique and edgy prints designed exclusively for Autism Advocacy. A caretaker at heart, Chase is confident that with high-profile representation, Autism acceptance and advocacy will increase. Fashion tees are no longer just to look good. With PerelClothing, you can make a difference. 

Gotta say this is a great idea, no better way to bring attention to a good cause, then through a cool t-shirt design that people will actually buy and wear. As much as we get caught up in the day to day bulshit of life, its good to help out other people and good causes, Perel Clothing is doing some real good, help them out!
-He


A Rogue Elephant take on Cool Sport T-Shirts


In matters of style, separate from the heard. ROGUELEPHANT was created to provide an alternative to the over-priced, uninspired clothing that has saturated the current market. Embodied with the belief: who you are defines what you wear, rather than vice versa. ROGUELEPHANT strives to break away from the norm by providing awe-inspiring designs on quality clothing that will not break the bank. A brand you can wear anywhere or anytime, that you won't want thrown away...just passed down! The time is now to Go Rogue!

He loves sports, loves all of them. Rogue Elephant is right, there just isn't enough cool, sports clothing out there anymore. Glad to see someone is taking a little edge to their designs. 
-He