The Caffeine Infused Slimming Tank Top...

This is the tank top that is infused with green coffee and brown algae to rev up the body’s fat metabolism while creating a slimmer appearance. The soft, stretchy fabric contains micronized caffeine that stimulates lipolysis, the natural breakdown of stored fats, while the embedded brown algae moisturizes and smooths skin. When worn for eight hours per day for 21 days, the tank top helps trim the hips by up to 1" and the thighs by up to 11/4". Its seamless “wave” design creates a slender silhouette under clothing, and the breathable elasthan and nylon blend is comfortable enough to wear all day or night. The active ingredients withstand up to 20 machine washings. 

A tank top you can only wear for 20 washes doesn't seem that practical. If you are at a point in your life that you are trying to lose weight by just wearing a shirt that will help, you have officially reached rock bottom.
-He

2Pac was at NYFW...

...Sorta
-He

Once and For All, Let's Agree Flatforms are the Worst

Just NEVER ever look good
-He

Happy 26th Birthday to Stephanie at Fashion Roll...

Apparently it was Stephanie's birthday this past weekend and she did a photo shoot on Houston St that He decided would be a good idea to crash. Her identical twin sister Kellie, was on the side lines looking pretty good as well.
-He




These Flower Handbands are Beyond Absurd....

Completely understand that chicks are obsessed with flower hand bands. He doesn't even get the trend a little bit, but these new head bands from NastyGal have to bet he most absurd flower head bands ever made. They are f*cking ENORMOUS, who in their right mind would wear that on their head?? You would have to be crazy...and not in a good way.
-He

Are You Wearing Enough Jewelry?

Stacks of Necklaces, Stacks of Rings, Upper Arm Bangles, doesn't matter, being able to mix match stack, add and subtract is such an underrated style trait. Fragments online jewelry store seems to be the biggest collection of all your must have items He has ever come across. Most jewelry stores suck, especially online ones, but Fragments really has the fashion jewelry you are looking for from your other favorite retailers. He was very impressed with the collections they offer, the different designers, its really about time someone had a jewelry online store that had exactly what the ArmHe is looking for.
-He

Stop Trying to Act Like a Model...

Terrible outfit and sorry sweetheart you aren't dressed nearly as good as you think you are. Ugh ew.
-He

NYFW...Who the Hell is this Blonde?

With legs like that He needs to know her name
-He

HottHe of the Week...Ali Schrieber


HottHe of the Week are not always bloggers, He makes it a point in finding regular people, and from time to time beautiful models. Even better Ali is a NYC girl, He didn't find her out on the streets unfortunately, but He is hoping to run into her sooner than later. Long legs, great style, not to mention He is pretty sure yoga makes your legs longer, has science proven that theory yet? Ali is a gorgeous model, make sure to check her out, He is a big fan, you should be too.


How would you describe your style? My style is pretty classic NY. Lots of leather, lots of black and navy. I like to invest in staple pieces that I won't want to throw away in a year. Classic not boring. I buy trendier shoes and accessories to add variety to my look. I love funky skin and textured sneakers and essentially everything Valentino.

Who is your Style Icon? Guilty confession I guess…? My style icon is Kourtney Kardashian. I hate to admit to that, but when she nails it, she nails it. And no one can argue that.

Favorite item you own? My favorite item I own is probably my white fur coat that my mom passed down to me. The sleeves detach and it becomes an ultra chic vest. Paired with black j brand leather pants and a black slim fitting theory button down. Some Valentino pumps or Giuseppe sneakers. Game over.

HE Needs More HottHes? Non-Bloggers and Bloggers wanted, please be Hot and Stylish and most importantly He Approved. Send your name, facebook link, and where you are from to fashionbyhe@gmail.com or Add He as a Facebook Friend.

Romper and Wedges Make for a Killer Outfit...

#LegLove...Rompers are fun
-He

Cake High Heels From the Shoe Bakery...

Bake He a cake as fast as you can. The Shoe Bakery is now open for business. Guess cupcakes are only a short term rental, cupcake shoes are more of a long term commitment. Creative idea.
-He

Braids on Braids...DIY T-Shirt and Hair Braids Done Right

Entire outfit is pretty cool
-He

long legs black jumpsuit

Summer is coming...summer is coming...jumpsuits and high shoes really can make your legs looks super long.
-He

Jeremy Scott + Moschino + McDonalds = Terrible Fashion

Listen, He has a really good sense of humor, but is anyone else getting sick and tired of the Jeremy Scott thing? Hahaha Jeremy made the M of McDonalds into an M for Moschino, that is just hilarious. Jeremy must be a comic he's so funny. WRONG!! This is all dumb, stupid, ugly, and gross. It should all be burned so that no one can buy it.
-He

NYFW...Big Floppy Hats Are the Worst

Summer, Spring, Fall or Winter, big floppy hats are the worst
-He

For Some Reason Marques'Almeida Thought Cow Pants Were a Good Idea...


Dress like a cow and people are going to look at you as a cow.
-He

Hey Mother Nature...Bring Back Summer!


God damn does He miss summer. Gorgeous girls must go to LA for the winter or something, blondes certainly have disappeared from NYC. Bring us back warmth and bring us back the HottHes.
-He

The Official Zara and Fashion by He Collaboration Shirt - "Who is He?"


Fashion by He + Zara = :-)

We all knew He was going to start collaborating with a huge fashion brand sooner or later. When you are the King of Fashion, big brands want to partner with you, pick your brain, and ultimately sell your image. After 4+ years of blogging, sh*t has finally paid off. Here it is the Official Zara and FbyHe - "Who is He?" Shirt. Get them while they are hot! This is absolutely the number 1 must have shirt for Spring, probably will sell out in about 2 min.
-He 

HottHe of the Week...Emily

Meet Emily, has to be from Cali because no where else on Earth do girls style like they do in Cali. Absolutely lover her style, free, no bra revolution, legs, heels, lots of that warm cali weather styling. There is not a single outfit that Emily puts on that He doesn't love. There also a kind of bad ass feel to all her pictures too, not sure where its coming from but He likes it. Emily you are the HottHe of the Week.


How would you describe your style? I have a bit of style ADD. Really just depends on my mood and what I'm inspired by at that moment in time. I love everything from minimal to rock and roll. I hate too much girliness or boho on myself, but I appreciate it on others. I always seem to gravitate things that are a bit sexy, with an edge. Luckily living in LA allows me to show a little skin pretty much year round.

Who is your Style Icon? I can't pinpoint one person, but I'm really inspired by other bloggers lately. I love 4th and Bleeker and Oracle Fox. When it comes to celebs, Nicole Ritchie and the Olsens are classics. Rita Ora's been killing it lately. Yeah, so a million different people. Like I said, style ADD.

Favorite item you own? My leather jacket from Nasty Gal. I wear it with everything. It instantly gives any outfit a little something.

Who are your Favorite Designers? My favorites from Spring 14 were Gucci, Pucci, Balmain, Saint Laurent... But Wang is consistently one of my faves. He always has that sexy tough girl thing going on.

HE Needs More HottHes? Non-Bloggers and Bloggers wanted, please be Hot and Stylish and most importantly He Approved. Send your name, facebook link, and where you are from to fashionbyhe@gmail.com or Add He as a Facebook Friend.

Fashion by She: Up and Coming Trend Alert: Wide Leg Pants

She hasn't been here in a while, and man does it ever feel great to be back. Trend forecasting has always been She's guilty pleasure, and it's time to expose you to this new fetish- Wide Leg Pants.

Skinny jeans are very gradually leaving the market, while the wide leg and even bell- bottoms are slowly taking their place.  (Don't get She wrong, skinnies will be in for a while, just predicting a slow transition).
The fit will probably take some getting used to, but once you've developed a love for the look, it'll be easy to style. Think fun sweaters, crop tops, cropped cardigans...
It may be a bit early to think about your fall wardrobe, but definitely keep the wide legs in mind, they look great with long trench coats (aka another hot up- and- coming trend) and will be taking over soon!

Send us pictures of your fav wide leg looks :)

-She

NYFW...Fur Coat and Tight...He Approved

Not sure that He loves the high waisted skirt that much, but overall this is a good outfit.
-He

Fashion by He Live From the Red Carpet...Oscars Edition!

NYFW...Relax...This Chick was Having More Fun Than You

Lots of Smokers at NYFW and especially when its cold outside, makes for great pictures. This chick was pretty relaxed though.
-He