Unic Fashion

 Amanda tweeted a picture of her in one of these dresses the other day, He went to check out the brand and boy was He surprised with awesomeness. If that green bandage dress isn't the hottest dress you have ever seen, well then you are living in another world. Not sure what Style Mafia is, looks like they are a new start up, but by judging the few things they do have up for sale, this is a must bookmark kind of site.
-He

HottHe material written all over her.
-He

Mommy in the street, freak in the sheets? Kinda weird for a mom to be wearing these, like these shoes ain't gonna make you cool and stylish. Then again if you saw what her kids were wearing, she just might be.
-He

You officially are in the know. Not even sure how a company like Amara could be flying this far under the radar. Their AMARA Swimwear collection is amazing just on its own and could stand alone on just that. But AMARA went out and introduced these new collection of suits that are going to rock the bathing suit world. Looks like they are available in the thong and the boy short version
-He

Multiple Finger rings, Zara skirt, thigh high boots...He Approved HottHe, could do without the hat, but it works for this look. The fact of the matter is thigh high of any sorts, including thigh high boots make guys think of sex, and we like sex, and we like thigh high boots. We aren't difficult to figure out, but any questions or problems you might have are easily solved with a hot pair of thigh highs.
-He

Unless you are a cowgirl or work on a ranch, there is absolutely no reason to be wearing cowboy boots. Maybe Halloween, but that is it! They never look good, Daisey Dukes is better with wedges, this is so freaking annoying He cannot stand it any longer. No Cowboy Boots!
-He

HE's EDITORS NOTE: Every guys loves thigh highs in all shapes and forms. Like She said, they make your legs look thinner, and every guy will not be able to ignore, fact! Not a huge fan of the tights or socks and the open toed shoe look, something about it doesn't look right. Definitely needs a heel, wearing thigh highs with flat boots, looks absolutely terrible and completely takes the sex appeal out of the look.

REESE swimsuit designs are bold and seductively demure, a characteristic that defines greatness. In her jewelry REESE uses rough crystals, for their sheer beauty and provocative lure that compels the goddess within. The REESE brand is as cohesive as it is unique, a compilation of swimsuits and jewelry as well as a limited sunglass collaboration with Kings of Past for vintage eye wear. The swimsuits, aptly named after their places of inspiration from New York to Hawaii, are subtly sexy and intently fashioned so they can transition from the beach to the street, day to night. Reese’s intent is for the consumer to fall in love with the product because of its meaning, and appreciate the piece for the process that goes into the production and the resulting quality.

Here we go again, the age old fight over whether or not leggings can be pants or not pants. Well Fashion by He is the King of Fashion, so once and for all, until next year, He will give the final decision.

LEGGINGS ARE PANTS....IF...

There has to be and if and only if to this law of the land. You have to have good legs, you have to have a good ass. If we open this up to everyone, sorry but this is true, we are going to have stuff falling out all over the place, granny p*nty lines, leggings with uggs. It will be a mess. So The Rule is...If you wear leggings as pants, you must be in good shape with good style. Boom end of story.
-He

NYC Girls absoultely love their combat boots, they will actually wear them with just about anything.
-He

Understand this, Halloween is a woman's holiday. Men play along because we get to see you dress up, look slutty, and have a good time. There is no chance you would get any guy to dress up for Halloween if girls weren't constantly walking out of the house half naked and calling it an outfit.

DO:
1) Be a Cat or Mouse - Cute/Sexy black tight dress, thigh highs, heels, ears and boom you have the simplest best costume ever created. Best part is you don't look entirely like a jackass.
2) Wear All Black - Here is your chance, not like you need another one, to wear skin tight all black. Show off that body before winter comes and ruins it.
3) Camo - It's Easy - You can get it at a thrift shop, and easy to turn into a sexy costume.
4) Wear Heels - Every outfit, no matter what you are looks better with heels, this is a given

DON'T DO:
1) Be Miley Cyrus - Wear a bear backpack, DIY bear bodysuit, just stay away, if you want to dance slutty and twerk, fine, but don't do it in a Miley costume.

2) Dress as Food - No guy wants to go home with the girl dressed like pizza, burger or fries. Maybe you can pull off the cute M&Ms with a crew of friends but overall terrible costume idea.
3) Try to Hard - No one wants professional outfits, no one is impressed

She was a gorgeous girl, which would catch most guys attention, but the little things are what make the big bucks. Boom, thong underwear and a see trhough sweater dress, boom. He is good, and also a little creepy, but that is nothing new.
-He

P.S. that is a really hot dress by the way. He would recommend someone finding it.

It's hard to find a high waisted bikini that He can support, up until indieSWIM decided to blow everyone else out of the water with their cheeky bottoms that He loves! Tons of sexy bikinis, and even though winter is coming, we are all starting to plan our warm weather winter getaways. Where are you going to wear this bikini if you win?
-He

a Rafflecopter giveaway

Gotta love these Beetle Juice Pants. Vertical stripes and heels actually seem to turn normal length legs into long awesome amazing perfect legs. Really any chick with decent legs should go out and buy a pair of vertical striped pants ASAP if you want to look even better.

-He

Kabu Shoes from Australia. Pretty sure we can all agree there are a few pair of shoes in their collection that you would like to have on your feet for this weekend. He's favorite has got to be bottom middle or middle middle, both killer heels, that would turn most girls into HottHes. Not everyone gets to find out about these up and coming brands down under, but He tries to search the world to bring you the best.
-He

P.S. The ArmHe needs a giveaway pair of these shoes asap

The outfit is great, fake Jeffrey Campbells, ugly underwear that covers her entire ass, babe, its time to upgrade the underwear collection. Worse off is you can see the bow on the front of the underwear in the last picture. Great body, lots of credit for wearing a tight dress to show it off, but you gotta match the unders to the outters. 2013, how do women still not know how to fix this issue?
-He

He doesn't write about Lingerie much because well, He doesn't think enough women actually wear it for their men so He keeps quiet. But when He sees lingerie this hot, He needs to let the ArmHe know so they can stock up and make some guys happy. Feu De Venus is sexHeeee... Garters are another thing chicks don't wear enough, ps the outfit on the let is He's absolute favorite, that stomach this, wowza.
-He

NYC girls really know how to make all black work all day every day, all night every night. It's truly amazing how someone can take all black and still find a way to wear it 100 different ways.
-He

Hammer Time.
-He

Get out your best in Fall Fashion because the Fashion by He Style Competition is back!! He wants to see your best Fall Outfit! Great prizes for the top three winners and maybe some extras (He gear) for some others. You have two weeks to submit your best outfit, so call your photographers, get your selfies going and pick your best shot to enter. ENTER HERE!

 HOW TO ENTER:
1) Upload a picture on our Facebook Page
  a) Upload a picture and tag #FashionByHeFall on Twitter or Instagram 
  b)  Email He
2) ONE picture per person
2) Pictures must be submitted by Sunday November 3rd at midnight.
3) Friend HE on Facebook
4) Voting will go live on our Facebook Page Monday November 4th for two weeks, most votes wins.


PRIZES:
GRAND PRIZE: $200 Gift Card towards MIXOLOGY
2nd Place: $100 Gift Card towards MIXOLOGY
3rd Place:  $50 Gift Card towards MIXOLOGY

So many girls out there have brown boots or brown shoes and decide to wear them with a black dress. He absolutely HATES this look. Black goes with black, Brown does not go with black. Absolutely one of the most popular every day street outfit or look for Fall that He sees, and He hates it every single time. Do yourself a favorite pick up a pair of black boots and wear those with your black outfits.
-He

Then again, maybe not so much
-He

Because if you haven't seen one of these designs before you have been living under a rock. LAVSH - Fuck what other people think! Well other people not including He, you should care about what He thinks.
-He

Looks like LF Soho is getting ready for the next Fashion by He Style Competition...are you ready?
-He

He has featured quite a few times, and they are back again with this Winter Eros Heel that He thought was pretty space aged. United Nude heels always tend to be more of artwork then fashion, if that even makes sense, even though they go hand in hand.
-He